Behavioural Techniques used by Apple

Grade Achieved - First Class (74%)

Assessment Brief
Research on how a firm uses behavioural practices to attract employees and consumers

Main role
Leader, Writer, Presenter & Organiser

Date
12/05/2023

This was an enjoyable project as I went down memory lane by going through all the behavioural theories that we learnt in the second semester and I enjoyed integrating it with Apple's practices: it was all very interesting and a good insight into what they do to attract more consumers and in turn capture their loyalty!